Here are some concept examples based on the 'WHY'. I'm currently working on this page. Please bear with me.
MINI. GO WITH YOUR GUT
Inspiration is everywhere and it can be triggered from millions of things in our lives, this is what drives us to create, innovate and change the way things are, but how to make "the" decision that can change our lives? A concept for MINI Middle East.
Launch of Rolls-Royce Dawn. A campaign, which is based on a very old photography technique, combined with modern photography, staged on a digital platform. It was the unique story of a professional photographer and Dawn. Rolls-Royce Motor Cars Middle East provided Richard Allenby-Pratt, who has been living in the region for a very long time, with a Dawn for a very personal road trip.
By creating a fully-digital campaign we called “Lufthansa Ramadan Rewards,” we successfully reached the large international target group desired by utilizing strategic Social Engine Marketing, Search Engine Optimization, targeted social media management, and online advertising.
The concept of leasing isn’t very popular or known in the Middle East. Leasing a MINI wasn’t even an option for the longest time. In 2018, MINI Middle East launched their first leasing programme, targeting those who don’t like the commitment that comes with owning a car - mostly expats.