Creative Strategy & Concepts

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Kazuko is half German half Japanese. She was born and raised in Germany, where she started her career in journalism and PR in 1999, before moving to an integrated advertising agency in 2004. When her then employer offered her to move to their Dubai office in 2006, she didn't think twice. Since then she has been building global brands - brands, which were new to the Middle East market as well as locally established brands, which were looking to reshape their communication in a fast-paced and ever evolving environment.

Kazuko has been developing creative strategy, content and projects for BMW Group, Nespresso, Continental Tyres, Danone, and many more in different agencies, for different markets - Eastern Europe, China, Middle East, North Africa, Russia, and Germany. She is a great listener and very curious. Kazuko always tries to find out the ‘why’ to be able to define the ‘how’. She is very empathetic and can put herself easily in anyone’s and any brand's place, which has helped her to become a stellar brand story teller. Despite being shy and introverted, Kazuko absolutely loves to work in a team of creative people with different talents. She is fiercely loyal and loves what she is doing. Talking about the things she loves: Good design, art, architecture, and fashion; music and books; (almost) everything that has four legs. Kazuko is into animal welfare and has three rescue cats.