Creative Strategy & Concepts


MINI Leasing

The concept of leasing isn’t very popular or known in the Middle East. Leasing a MINI wasn’t even an option for the longest time. In 2018, MINI Middle East launched their first leasing programme, targeting those who don’t like the commitment that comes with owning a car - mostly expats. We created an educational video that provided all the benefits of leasing a MINI in a fun, dynamic and creative way - simply MINI!