Creative Strategy & Concepts


Kazuko believes in the “why?”, and not only since Simon Sinek. The “why?” is the foundation for everything, also for the “what?” and the “how?”. Many Marketing Managers however would like their communication to mainly focus on the “what?” and the “how?” - their product. Kazuko’s goal is to influence and affect behaviour through directed communication. This is a process that starts with the consumer. A brand can only build a successful relationship with the consumer if they communicate on a perceived eye level. It’s all about the “why?” - it gives your brand so much more to talk about, so many more reasons to connect with your target consumer - with different target consumers - than the “what?”. Let’s talk about the “why?”!  ̌