MINI - Go With Your Gut
No great, life-changing, pioneering story begins with ‘I ignored my gut’. It just doesn’t happen. When everything in your body, mind, heart and soul, combines to give you that little feeling in your stomach, it’s the universe’s way of telling you that you’ve got to take a risk, do the unexpected, follow the path less travelled.
That’s why the MINI Clubman is such a perfect fit. It’s a car that is ready for anything, prepared to go anywhere. Perfectly designed to help you go with your gut.
To bring that idea to life, we created a platform to encourage people to share their stories, 2 stories from us helped us recieve hundreds of stories from our target group.